Rosso di Montalcino used to be the catch-all category for producers to generate cash quickly or soak up fruit from younger vineyards before the vines reached maturity. Today, things are changing very quickly. There’s a new focus on the Rosso category, the result of a need to satisfy a younger generation that doesn’t want to wait 10 to 20 years for Brunello to age, as well as the realization that it is increasingly difficult to make balanced, long-aging wines in these recent torrid vintages.
