With its many seaside resorts and state of the art wineries, it is hard to believe that up until the 1930s Maremma was a disease-infested swampland. The noble families preferred to live in the hills, which were set back from the coastline, while their servants lived closer to the sea. In fact, the emergence of Maremma as one of the world's leading wine production zones is somewhat of an accident. The region owes its prominence to Mario Incisa della Rocchetta. Inspired by the wines of Bordeaux, Incisa wanted to make a similar wine on his own property.