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McPrice Myers

This top-notch Paso Robles-based winemaker, whose production has been steadily increasing over the last decade, is still flying under the radar of many wine lovers. I’m betting that will change as word gets out about Myers’ powerful yet elegant wines, many of which are based on fruit from some of Santa Barbara’s most acclaimed vineyards and which command quite reasonable prices given their quality. That’s especially the case with his Blue Collar Series bottlings, which Myers says are intentionally made to over-deliver, price-wise, and to bring as many customers as possible into his fold. Far from being a second label, these bottlings are made from expensive fruit and get full Monty barrel treatment, as in up to 50% new oak barrels from some of France’s most famous cooperages. Myers, whose burly physique belies his wines’ generally elegant character, likes to point out that his own self-made success and years working in retail with Trader Joe’s made him extremely conscious of how important it is to “give as many people [as possible] the chance to drink great wine” and he has little time for the more elitist elements of the wine world, thus this line-up, which he said “has been more successful than (we) ever thought would be possible.” On a more somber note, Myers told me that his production from the 2015 vintage was only about 40% of normal, which places an obvious strain on a small, new winery, but things look quite a bit better for 2016 “but it would hard for things not to be” as he put it.

From Paso Robles Copes, Adapts and Evolves (Nov 2017) by Josh Raynolds

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2015 Zinfandel Blue Collar Series Pound for Pound

Release Price: $20

Color: Red

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