The Rosé Wave Keeps Building

BY JOSH RAYNOLDS | AUGUST 9, 2017 

As incredible as it may seem, worldwide demand for rosé seems to actually be increasing beyond what were already historical highs. While many experienced members of the trade have been fearful of market saturation and consumer ennui or even burnout, according to importers, retailers and sommeliers that I’ve spoken to recently, that just hasn’t happened.

Looking back on the hundreds of pink wines that I tasted for this year’s coverage, I am at turns impressed by the category’s consistency and a bit disappointed in how few of the wines were genuinely outstanding. While there is no question that it’s far easier to blindly grab a serviceable Rosé off the shelf today than ever before, it’s not much easier to find one that’ll really turn your head, percentage-wise, than in years past.