Steeped in tradition, rare, certainly not inexpensive and sometimes earthy to the point of being rustic…to sum it up: intimidating. That’s what comes to mind for many consumers when they think of approaching an older bottle of Emidio Pepe Montepulciano d’Abruzzo. Over the last six decades, these have been among the most distinctive wines made in Italy. Today, the current generation focuses on the future without taking away from their family’s glorious past.