2017 Rosé Roundup: More Wines than Ever

BY JOSH RAYNOLDS | JUNE 6, 2017 

The demand for pink wines has quickly gone from a wave to a surge to a flood at this stage and, no, it isn’t your imagination that there are far more of them than ever available, from all over the world.

First, Hard and Extremely Impressive Numbers

In terms of sheer numbers the amount of Rosé imported into the United States from France’s Provence region, the winegrowing area most people associate with quality pink wine (90% of the region’s total wine production is pink), has been increasing exponentially since 2013, a watershed year for the category. Two thousand-thirteen saw a remarkable 41% jump in imports over 2012, sales to the U.S. rose another 29% by volume and an impressive 38% by value in 2014 but 2015 completely blew the doors off the market as imports soared by 54% in volume and an astonishing 60% by value.